Join the Pool Builders Mastermind today.
Digging the hole isn't the hard part. Running the business is: leads that slip through, follow-up that never happens, quotes stuck in a spreadsheet, and jobs priced too thin to be worth the risk. The Pool Builders Mastermind is the first business event built only for pool builders — two days in Louisville, December 3–4, 2026, with the operators and specialists who fixed those problems in their own companies. They'll show you exactly how.
In five years, brothers Jonathan and Jared Portukalian have built about 100 projects and done over $10 million in sales at Wetscapes, on projects that run up to $300K+. They open the exact process: how a lead becomes a design meeting, a presentation, and an estimate turned around in days, not weeks. Plus the job that cost them $25,000, and what they changed so it never happened again.
Chris's team has managed more than $2 billion in ad spend, and he runs all of Wetscapes' advertising — so he knows the pool space. Live on stage: teardowns of real builders' Google presence and how they show up in the marketplace, with what to fix first.
Christina built FluidOS, the operating system Wetscapes runs on: one front door for every lead, AI and missed-call text-back that answer new leads instantly, follow-up that fires on its own for the whole sales cycle, and a 48-channel Slack command center that reports every lead, booking and payment as it happens. She and Jonathan walk the full system, live.
Where AI makes money in a pool company today — answering and qualifying leads, keeping follow-up moving, taking admin off your plate — and where it's still hype. You'll see it running on a real company, not a slide.
What has to change in your team, culture and decision-making as a company grows from $1M–$3M to $3M–$5M — and a speaker who runs a company doing $9 million a year in revenue.
Serious, established builders only — fiberglass, gunite and vinyl. Plus pool-cover manufacturers, tax professionals, building-industry partners, and one exclusive event sponsor. The conversations at the round tables are worth the trip on their own.
When the two days end, you walk out with an action plan for 2027: what to fix, in what order, and who can help you do it. Whether you're just starting or already past $3M, there's a seat built for where you are.
See Ticket Options ↓Two days of live sessions, business teardowns, and round tables — led by operators and experts actually doing the work.
Host of the two days. With his brother Jared, built about 100 projects and $10M+ in sales in five years — on projects up to $300K+. Leads the sales, CRM, AI and customer-experience sessions, and opens the real Wetscapes war stories.
Co-founded Wetscapes with Jonathan, runs the design meetings and has closed single projects over $250K. Sits down for the unfiltered war stories — including a job where they lost $25,000, how they handled it, and exactly what they changed afterward.
His team has managed more than $2B in ad spend, and he runs all of Wetscapes' advertising. Live sessions on marketing, SEO, branding and customer experience — plus live teardowns of builders' Google presence.
Breaks down the jump from building at $1M–$3M to leading at $3M–$5M: team, culture, vision, and the decisions that have to change as the company grows.
Architect of FluidOS, the operating system Wetscapes runs on: one front door for every lead, AI and missed-call text-back that answer new leads instantly, follow-up that fires on its own, and a 48-channel Slack command center that reports every lead, booking and payment live. She opens the full system with Jonathan.
Your host across both days — and the person you talk to first about tickets and choosing the path that fits your business.
Watch live business teardowns. Compare notes with established operators. See what changes when a company grows from $1M–$3M to $3M–$5M. Open the customer-experience process on a whiteboard. Hear the real story behind a $25,000 loss. See the CRM and Slack Command Center that connect the lead, the team, and the next action. Then decide which ideas belong in your business.
Caps are real. Counts are tracked to actual sales — no fake timers. December 3–4, 2026. Louisville, KY. Venue details go to ticket holders first.
Tell us what you want to solve — CRM, training, mentorship, or the December event — and book your free call with Joe Pace, our Success Manager. Not sure which ticket fits, or have practical questions about the event? Joe will help you compare the tickets, understand the two days, and choose the right next step for your business — free of charge.
"I didn't see any shortcuts being taken anywhere — very impressive outfit. If you want to learn how to install pools, definitely come out and spend some time out here."
Jonathan Portukalian built a multi-million-dollar fiberglass pool company while filming the process in public. This December in Louisville, he is opening what the footage could not show: the marketing, customer experience, systems, field decisions, expensive lessons, and operator relationships behind the finished pools.
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